Business and Real Estate

Be measured by comparing it with the same potential and the achievements of suppliers of competing products or services, whether direct or indirect competition.

Market Situation and Business

Sales volume says little with respect to performance, results or future business. Sales of a company can increase and the same to be on track for a rapid collapse. In the case of diminishing, the cause may not be that the market is poor, but the industry is dying and needs to be changed.

The absolute numbers alone are not just devoid of meaning, because we have to study them in comparison with the trends and potential market, but it itself has an intrinsic importance. A business that provides less of a percentage of market needs a provider becomes marginal. The point below which a supplier becomes marginal varies from one industry to another. But being a marginal producer is always dangerous and a minimal situation in the market is always desirable.

Conversely, there is a maximum in the market situation over which it is not wise up, but there were no antitrust laws. The resulting pre-eminence of market dominance tends to make the ruler to sleep, because this rule creates a tremendous internal resistance against all innovation and makes dangerously difficult to adapt to changes. In short, there is an upper and a lower margin, but certainly the latter is more dangerous.

In order to set targets on the market situation, a business must first find out what your market, who your customers and their characteristics. On this basis, the company must analyze its products or services according to “lines”, ie to satisfy customer needs. For each line must determine the market, its true size and potential, economic trends and innovative. This should be based on a definition of the relevant market based on the client and taking into account both direct and indirect competition. Only then can set marketing objectives.

In almost all businesses are required seven goals for marketing:

The situation is desirable for existing products in the market today. (In $ in% and compared with the direct and indirect competition)
The situation is desirable for existing products in new markets. (Ibid.)
Existing products must be abandoned, for technological reasons, market trends, to improve the product mix or as a result of management’s decision as to which should be your business.
New products are needed in existing markets, their characteristics, dollar volume and market share they should get for themselves.
New markets should develop new products, $ and%.
Distributive organization necessary to achieve the goals of marketing and appropriate pricing policy for them.
A service target that measures the degree to which the customer must be provided with what he considers value for the company, its products and its sales organization and service.
It is not enough to provide good service as competition, because the service is the easiest way to get loyalty and satisfaction by the customer. This question must be measured by regular, systematic and direct to the customer.

Source: www.microcaos.net/negocios/situacion-del-mercado-y-la-empresa/
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