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Hello dear readers and entrepreneurs a while ago I published a very interesting article on this renewed way of marketing such as the Emotional Marketing, which consists of elements of the marketing associated with human feelings and emotions.

Renewed by that I mean not to associate anything new products emotions especially since there is advertising, but today I share an idea for a post published in puromarketing based on the same topic.

Puromarketing said to be increasingly indivisible, marketing and emotions but now marketers have added a very fashionable word in social networking, viral.

Primary emotions we care for our analysis are surprise and happiness, which are referred to as positive and to be generated to influence the decision to purchase. But how the viral reached in this strategy? The answer is the word “impact”, which is indispensable for viral emotion.

Why is it so efficient to link the marketing to the emotions?

1. Because no one can resist: people have an involuntary reaction that leads us to cancel any other type of analysis (compare prices) and remember exactly the announcement of the brand that evoked a positive emotion.

2. They require no effort: to reach the connection to the client through the emotion is less cognitive effort by the consumer. This means no need to jog your memory, the evocation of emotion is enough to remember the brand that was transmitted.

3. Encourages and motivates: Marketing campaigns based on emotions, on the balance between impact-emotion, are highly encouraging for consumers is also why they have a highly viral effect as consumers who share that excitement with their networks.

4. Increases the influence of brands: a campaign to choose a marketing strategy based on feelings, increase their exposure and would capture the attention of your target audience, so that their level of position and influence, improve substantially.

This directly affects the viral, the greater the influence of the brand that generates emotion are viral campaigns. And why it works so well the emotional marketing an online business?

Why is it not necessary to have large advertising budgets to focus on awakening hoisted and cause “shock and happiness”, the two important emotions for marketing and social networks are the most effective means to promote emotions, why? Why Social Media Marketing is more … FBE (easier, cheaper and more efficient).