Yesisa aims to preserve history and art while benefiting the communities and environment surrounding us.
Our logo, the Ghanaian Adinkra symbol for ‘time changes,’ speaks to our message of carrying change. You, the consumer are a change agent by choosing ethical fashion. The artisans are change agents by developing their craft so that West African culture is promoted and sustained. The scholars and communities are change agents through creating future leaders who will one day join the work force.
Our textiles are sourced from communities in Ghana, Côte d’Ivoire, Mali, and Burkina Faso where Kente, Raffia, Batakari, Baulé, Bogolan, Indigo, and Bambara cloths are made by traditional weaving and dying techniques. Our brass pieces are fashioned from ancient Adinkra symbol designs that tell a story and carry meaning in every piece. Yesisa glass beads are made from recycled glass bottles that would otherwise be discarded in landfills or the ocean.
THE YESISA STORY
Yesisa (Yés-see-sa), meaning ‘we are changing’ is an ethical fashion brand partnering with local entrepreneurs and supporting education in Ghana. Yesisa products are hand-crafted accessories that promote a creative and bold lifestyle. Yesisa’s original designs are hand-made in a sustainable manner, for fair wages. Yesisa gives customers access to unique accessories that can't be found anywhere else.
Our handbags, jewelry, and home décor are made from Ghanaian and West African textiles, recycled glass beads, and brass works. We source materials, design, and manufacture products with artisans and traders in Ghana. Each month, a percentage of profits are shared with school children in a community within the Volta region.
We believe strongly that success can be shared throughout the value chain. The proceeds that go to artisans, students, and their families make a big difference. Yesisa scholars, students who are currently supported by direct cash transfers, are using the funds to pay for school costs and safer transportation for those who live in remote areas and commute as long as 18km to school. Yesisa artisans are using the increased income to grow their businesses and make more fashionable accessories that you will love. You have the opportunity to wear hand-made, unique designs that speak to your style and values.
Although Yesisa is a social impact company committed to sharing success so that those who we work with have sustainable income, it is also a brand dedicated to breaking down barriers and opening possibilities for intercultural discovery. When you join the Yesisa community, you are connecting with others who embrace communication and positive change. You’re not just carrying a bag or wearing a piece of jewelry, you’re carrying a message and wearing something versatile with the power to transform, just like you and just like Yesisa.
Mmere Dane (Mmerɛ Dane)
”Good situations are not permanent so the fortunate should not boast; bad situations are not permanent so the less fortunate should not give up. No condition is permanent, hence, man should be humble, cooperative and hopeful in all his endeavors.”
Job creation & fair trade
Preserving history & culture
Recycling & upcycling
Responsible travel & discovery
Morgan Kret is the Founder of Yesisa and an education and international development professional from Washington D.C.
Her career took her to Ghana in 2013 after completing her Masters’ degree from American University. Throughout five years of working in education sector reform, teacher training, and gender equality with organizations like the Varkey Foundation in Ghana, she saw that improved access to school and learning was not enough to prepare kids for the workforce. Simultaneously, her love of contemporary, Ghanaian fashion led her to work with tailors and jewelers to discover new ways of incorporating West African design into daily style. Yesisa, the social enterprise, evolved out of these passions as a way to promote West African fashion and give work as a solution to building the bridge between education and sustainable employment. Morgan is based in Washington D.C.